target market

Scaring Away Customers: Good or Bad? Depends on Your Target Market!

Scaring Away Customers: Good or Bad? Depends on Your Target Market!

When you set out on your quest to pursue your dreams or build a business, you likely did everything possible to avoid offending any potential customers. Generally, this is a good rule of thumb, especially if said customers are people you know and are close to. However, this isn’t always the best advice…

Your Target Market and You: 3 Reasons Why You Want to Hone in on It NOW

Your Target Market and You: 3 Reasons Why You Want to Hone in on It NOW

If you’ve been pursuing your dreams or a business for very long, you’ve probably heard this piece of advice over and over again: figure out your target market. Yet, due to its perceived difficulty, many of us still haven’t done it. I’m here to remind you that it’s very important and explain WHY!